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SEO

Being found by people who are already searching for what you sell, in the region where you work. Without buying a single click.

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The first meeting is for measuring, not selling.

What someone searching sees

Emerge Studioemergestudio.ch › seo

SEO for Swiss SMEs

Audit, technical fixes, content and local SEO. We measure first, we explain afterwards.

We start with an audit, never with a list of keywords

A keyword chosen before measuring the state of the site is a promise. We first look at what stops pages from being read, then at what is missing for them to deserve their place.

  • Real loading speed, on mobile
  • Heading structure, page by page
  • Pages that receive no internal link
  • Duplicate URLs competing with each other
  • Title tags and displayed descriptions
  • Structured data read by Google
  • Business profile and reviews
  • What those who appear above you capture

Four work streams, in this order

The order matters more than the list. Starting with content when the technical side is blocking means writing pages nobody will read.

  1. Technical

    What we look atWhat stops a page from being read: real speed on mobile, duplicate URLs, dead links, missing tags.

    What it changesPages already written move up without a single line of content changing.

  2. Content

    What we look atOne page per search intent, not one page per line of business. And a title that says what the page contains.

    What it changesYou stop targeting words nobody types when they want to buy.

  3. Local

    What we look atBusiness profile, reviews, consistent addresses, and a town page only when a customer justifies it.

    What it changesYou show up on the map, not just in the list.

  4. Authority

    What we look atLinks that exist because the content deserves them. Never bought, never swapped in bulk.

    What it changesWhat builds slowest, and what is lost fastest.

Local SEO

Someone looking for a tradesperson or a practice does not type a name: they type a need and a region. What decides then is not the website, it is the business profile, the reviews, and the fact that your address is written the same way everywhere.

Being found in your region
Your area, not a page per town

SEO takes months

Here is which ones. Anyone promising three weeks is selling something other than SEO.

  1. Month 1

    Audit and fixes

    We fix before we add. That is where the quickest gains are, and they cost no content.

  2. Months 2 to 3

    Content and structure

    One page per intent, linked together. Google starts reading the site as a whole again.

  3. Months 4 to 6

    First movements

    Precise queries move first. Short, contested queries are still waiting.

  4. Months 7 to 12

    Authority

    Links, reviews and age accumulate. That is the part no budget can speed up.

None of these months is billed twice

What we will not sell you

Four things the market commonly offers, and what we put in their place.

How we measure

We record the starting point on day one. Without that point of comparison, any announced progress is an unverifiable claim.

Queries where the site appears

Recorded every month, with the average position and the direction it is moving in.

Clicks from search

The figure that really counts: not those who see you, those who come in.

Enquiries you can trace

Forms, calls, directions. We link them to the page that produced them.

Technical fixes show within a few weeks on pages that already rank well. A contested query takes six to twelve months. We will not make a shorter promise.

Often not. The audit tells whether the current site can carry the work or whether it blocks it. When it blocks it, we say so before billing anything else.

What has been fixed stays. What stops is the accumulation: new content and new links. SEO does not vanish at once, it slowly gets caught up.

No, and nobody can. What we commit to: the work carried out, the measurements recorded, and a decision explained every time.

No, the two do not play at the same time. Advertising stops the day the budget stops; SEO takes months to start and then keeps going. Many businesses need both in the first year.

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