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An account kept up twelve weeks in a row is worth more than three weeks of perfect posts followed by six months of silence. The silence is what gets noticed.

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An account that looks like the business

@emerge_studio_

work in progress, failed attempts, and screens before they are presentable.

Consistency beats talent

An algorithm does not judge the beauty of a photo: it looks at whether the account is alive. Twelve posts spread over twelve weeks get seen; the same twelve published in three weeks and then nothing, do not.

Kept up for twelve weeks

The account stays visible all year.

Everything in three weeks

Three weeks seen, nine weeks forgotten.

A filled box = a week in which something was published

A month, written in advance

The calendar is filled before the first day of the month. What is not planned is not published, and that is exactly why it holds.

  1. Mon 1
  2. Tue 2Work in progress
  3. Wed 3
  4. Thu 4Story
  5. Fri 5
  6. Sat 6
  7. Sun 7
  8. Mon 8
  9. Tue 9A customer speaks
  10. Wed 10
  11. Thu 11Story
  12. Fri 12The film of the month
  13. Sat 13
  14. Sun 14
  15. Mon 15
  16. Tue 16Behind the scenes
  17. Wed 17
  18. Thu 18Story
  19. Fri 19
  20. Sat 20
  21. Sun 21
  22. Mon 22
  23. Tue 23What we learned
  24. Wed 24
  25. Thu 25Story
  26. Fri 26
  27. Sat 27
  28. Sun 28

Four topics that never run out

Business accounts almost always stop at the same place: the day nobody knows what to post any more.

01

Work in progress

A screen before it is finished, a rejected mock-up, a page redone four times.

02

Behind the scenes

How a decision was made, and everything that was tried before it.

03

A customer speaking

Two sentences from the person who uses it every day are worth ten arguments.

04

What we learned

Including when it went wrong. It is what gets shared most, and almost nobody publishes it.

One, kept up properly. Three half-alive accounts cost more and bring less than one regular account. We choose the one where your customers already are, not the one with the most users.

Not directly: social networks do not push a site up in Google. They do something else that also counts: they give people a reason to search for your name, and that is a query nobody can take from you.

We do, from what you show us. The material comes from you: a job site, a delivery, something new. Without that material, only interchangeable sentences remain.

Everyone has something. A screen, a workshop, an annotated whiteboard, a hand at work. What seems ordinary to you because you see it every day is exactly what others have never seen.

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